How Often Should You Use Your Gut Instinct? How About Never?

Why do tests predict job performance better than interviews?  Because interviewers let their “gut instinct” cloud their judgment and introduce lots of related bias. 

This recent article suggests (without any data to back it up) that sometimes we should just trust our gut because it is better at predicting the future than our analytical mind, which is better at predicting the past.  Huh?  Our instant reactions to something make us psychic?

In Nobel Prize winner Daniel Kahneman’s book Thinking, Fast and Slow he summarizes decades of research on decision making.  He describes our fast, “gut instinct” thinking as System 1.  Let’s talk about a few of the reasons why this kind of decision making leads us to poorer decisions:

  1. System 1 thinking is highly influence by irrelevant numbers.  For instance, valuing something at a higher price if the first cost is presented at $50,000 than if the first cost is presented at $25,000.

  2. This level of thinking leads us to make judgments based on how easily we can think of examples.  When we can think of those instances, we give them higher probabilities of occurring.

  3. Our gut is overconfident—it assumes we have more control than we do.  Kahneman explains that System 1 decision making involves only our own experiences, which are a small and does not account for randomness.  Despite the article above saying that our gut instincts are forward thinking, it is just the opposite.  System 1 thinking assumes that what I experienced before is a far greater predictor of the future than it is.

If your instinct tells you that an upcoming decision is wrong, don’t just trust it.  Do some research and/or talk to others and see if you are falling into a System 1 pitfall. 

We rarely have 100% of the data we want before making business decisions.  But, throwing away what we have because going in another direction “feels” better is not a recipe for success. 

Let’s put this in a selection context.  Our gut tells us that people who are similar to ourselves in background and experience are the best hires.  Slower thinking tells us to look at other factors, such as skills and abilities before making such decisions.  And when we do so, we make better hiring choices.

Going with your gut instinct It may sound sexy and empowering, but it is not effective.  Our slower System 2 (per Kahneman) processing system, despite its own set of biases, is more likely to lead us in the right direction.

When Convenience Gets Under Your Skin

Whether it is Amazon planning on stores without cash registers, or being able to buy drinks in a club without your wallet, to tracking the movement of just about any goods you can think of, RFID (Radio-frequency identification) is part of lives. But, what if your CEO or CTO came to you and said, “What if our employees had an RFID chip implanted in them?”

As with a lot of tech, the argument in favor of it is about convenience. Employees could access buildings, rooms, computers, vending machines, etc just by walking past an RFID reader. No more reaching for or losing key cards.

So, a company in Wisconsin is trying it out. The non-squeamish volunteers will get the chip (about the size of a grain of rice) put into their hand between the thumb and forefinger.

I will avoid making ominous comparisons to 1984. But, I am curious as to what are the real productivity or engagement benefits of doing this. How much time is being wasted fumbling for security cards? Does this help prevent any security breaches? I am just not seeing the ROI, so I doubt that many companies will adopt this.

I am not anti-technology or else this blog would show up on a piece of paper. Nor do I expect that every tech idea to be a good or bad one. However, business decisions that affect employees should be made on something beyond, “This would be cool!” Someone at the companies adopting this technology did just that (probably after an amazing sales pitch). Does it establish them as having a forward thinking tech-enable culture? Sure. Does it also show them as favoring style over substance? I think again, the answer is, “Yes.”

We can help companies establish a culture of good decision making by facilitating data-driven discussions. Questions like, “What are our goals?” and “How do we determine if this innovation is successful?” is a good way to separate a fad from effective organizational initiatives.

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