As the economy adds new jobs, some sectors are having a problem finding enough workers for them, including construction. This is regardless of the pay and benefits associated with the jobs. However, the same is true in other blue-collar sectors. This is not a shock to those of you who have been trying to hire people for these types of positions in companies that were not hit by the great recession. For instance, utility companies have been having a difficult time recruiting lineman (sic) for years, and these jobs pay into the six-figures will full benefits.

While the reasons for the hiring shortage are numerous (“You can’t pay me enough to do that kind of work,” “I’d rather work in tech,” “I want to set my own hours,” etc.), these businesses do have a significant challenge. There are some things that you cannot use technology to replace (yet).

In this situation, HR should take the long view. With low unemployment, it’s unlikely that you can just hire your way out this. The labor pool won’t support it. Rather, companies need to engage with high schools and trade colleges to develop candidates. But, they also need to promote and market these jobs in a way that will make them more appealing because right now. This is because many more young people (and their parents) would rather code than swing a hammer.

To avoid the expense of high turnover when hiring for these positions, companies need to do a very good job of validating good selection tools with tenure in mind (as well as performance). They include:

1) Modified versions of Interest inventories (what are someone’s likes and dislikes).

2) Biographical information (do candidates enjoy physically difficult hobbies) surveys (also known as biodata) are very useful ways to determine whether a person is likely to stay in a specific area of work.

I have had good success in validating these for hard to fill positions in manufacturing. This is especially true where giving physical ability tests are either expensive, have a risk of injury, or may lead to high levels of adverse impact against women.

These companies also need to embrace the investment in training and accelerating wages as new hires gain more skills. I have seen this put to effective use in reducing turnover.

There will not be a silver-bullet for creating enough workers for physically demanding jobs in the near term. However, employers who think long term may find viable solutions that will serve them well.